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Hillsong Phoenix

Hillsong Phoenix

photo_Hillsong PhoenixHillsong Phoenix began as City of Grace, a fast-growing multi-campus church with a heart to help people grow in their relationship with God. But with rapid growth came the risk for brand and communication inconsistencies so the church partnered with Cooke Pictures to help clarify the brand and provide direction. The research and strategy process led to the realization the church was best-suited to become part of the Hillsong family, where it continues to grow strong.

Hillsong Phoenix
Strategy - Brand alignment
Categories
Strategy