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GLOBAL HUNGER RELIEF: A Ministry of the International Mission Board

GLOBAL HUNGER RELIEF: A Ministry of the International Mission Board

Screen Shot 2016-07-26 at 7.12.28 AMDespite being part of the ministry’s history for decades, World Hunger Fund was largely unknown or forgotten by many Southern Baptist ministry leaders. A cross-entity team was formed consisting of seven representatives, including LifeWay Christian Resources, International Mission Board, North American Mission Board, Baptist Global Response, and the Southern Baptist Executive Committee to help breathe new life into this ministry that serves so many. Our team facilitated research to understand perceptions of the brand, led a process to change the name to Global Hunger Relief, designed a new identity, architected a roll-out plan to reintroduce the ministry, and stayed on in a coaching role as staff took on communication responsibilities.

GLOBAL HUNGER RELIEF: A Ministry of the International Mission Board
Strategy - Brand & product re-positioning
Categories
Consulting, Strategy