Branding Faith

Why Some Churches and Non-Profits Impact the Culture and Others Don't

Limited Number Available Now! More copies will be available when the book is officially released on March 3, 2008. Price includes shipping and handling to the anywhere in the United States.

Telling Your Story in a Media Driven, Consumer Oriented Culture

Whether your goal is to share a message of faith, raise money for charity, preach salvation, build an inner-city outreach, or give your audience hope, Phil Cooke describes the new rules for communicating your message in the 21st century.

In Branding Faith, television producer and media consultant Phil Cooke will show you how to cut through the overwhelming media clutter, connect, and then develop a meaningful relationship with your audience. Moving far beyond the typical communication techniques of recent years, this is a remarkable journey that will help you create a powerful strategy for reaching the most distracted audience in the history of the world.

Controversial, compelling, and undeniable, Branding Faith will change the way you look at advertising, marketing, and promoting your message. This is an essential book for anyone in the business of communicating a message with the hope of changing the world.

Media is Culture

Throughout history, leaders and communicators have struggled against the various cultures in which they found themselves. In every case, anyone who attempted to present their message in a relevant way knew they had to recognize and understand the cultural framework of the time in order to be a more effective communicator.

Today, faith-based organizations and non-profits struggle under our present cultural framework – the power of global media. The media’s influence in our lives is pervasive, and today, education, business, religion, leisure, science, even family life, are all measured against that influence. The answer to who’s influencing you, is the same as who’s influencing the culture.

It’s the media.

That’s why our challenge today is how to express our faith in a media-dominated culture. How to tell our story alongside the maddening swirl of media “clutter” - TV, radio, computer, digital music player, Internet, mobile phone, and other technologies competing for our attention. How do we get our message heard through the massive and growing wave of media static out there?

This remarkable book is about getting your message heard. It’s about telling your story, and making that story connect with your audience.