The Explosive Power of Spots: Using Commercials Effectively

If advertisers are willing to spend millions on a single :30 TV commercial, then you need to understand the power of this short television format. Whether you want to create an image, sell a product, or broadcast a message, commercials can be inexpensive, flexible, and powerful. Learn the secrets of the great commercial producers and master the art of spots!

Direct Response: Getting the Audience to Act Now!

Most churches and ministries use "direct response" advertising to sell products, fundraise for projects, and fund programming. This lesson looks at full length infomercials, as well as short, direct response spots to discover the principles of getting the audience to "act now!"

Program Structure for Maximum Impact: The Essential Elements of a Successful Program

Successful writers understand the power of "structure" in the creation of novels, screenplays, and other creative projects. But most producers don't understand that the structure of a program is a critical element of it's success. Learn how to build the segments of a successful program, and why it works.

The 10 Commandments of Television

Learn the 10 most important principles of creating successful television programming. These "commandments" are the result of more than 25 years working in Christian media, and will help expose your programming weak points and teach you how to fix them!