Phil Cooke Media Library:
by Phil Cooke, Ph.D.
Package 1 - Producing Effective Christian Television Programs
Producing Effective Christian Television Programs
Are you just starting out in Christian television? Need to move to the next level? Either way, this lesson will teach you the essential ingredients of an effective ministry program, and show you exciting new possibilities.
The 15 Greatest Media Mistakes Christians Make
Most Christian program producers fail because of one or more of these critical mistakes. Discover these programming "land mines" and you'll transform the quality and effectiveness of your programs.
How To Be More Effective on Television
Whether you're a program host, pastor, teacher, evangelist, or other role in front of the camera, this remarkable lesson will teach you how to be more comfortable, effective, and connect with the audience. You'll transform your on-camera presence after learning these powerful principles!
The Secrets of a Successful Church Media Producer
Why do some programs succeed and some fail? This fascinating lesson will show you the techniques of the most successful producers, and how you can use those principles to transform your program. You'll also learn new leadership techniques and how to motivate and inspire your team!
Package 2 - Christian Media Excellence: Raising the Standard in Christian Media
Phil Cooke's Directing Boot Camp
An internationally known consultant, having taught television directing techniques to students in the United States, Europe, Russia, and South America, Phil Cooke has focused years of teaching into this remarkable lesson. Take your directing to a new level of creativity, and reach an audience with more skill and authority.
Dealing with the Secular Media: For Pastors and Ministry Leaders
How do pastors, evangelists, church and ministry leaders handle newspaper, radio, or television reporters? Is it possible to have a beneficial relationship with the news media? Can the secular news media actually help my church or ministry? Stop fighting the press. Make them a friend and discover how much they can help your work.
Make Your Church Services More Effective
After spending more than 25 years visiting local churches, Phil Cooke has seen everything. But he's taken that experience and distilled some amazing principles that will make your church services more effective and help you reach your community with greater success.
Media Leadership: Leading Your Organization with Creativity, Vision, and Influence
Leading a church or media ministry, Christian radio or TV station, or other media outreach is an unique and challenging task. Becoming a leader in a media organization has it's own pitfalls and challenges, and in this lesson, Phil Cooke points out the roadblocks, and helps you excite, motivate, and inspire your staff to accomplish greater goals.
Package 3 - Making a Difference: Using the Media to Impact Culture
Convergence: The Future of Media
The future of media is "convergence," when technology allows us to unite different formats like television, radio, computers, PDA's, the internet, and more. But how will a change in delivery systems effect our programming choices? What types of programs will be more effective in this world? Discover how technology impacts creativity and how it can change your ideas about programs.
Secrets of a Successful Program: What Hollywood Knows about Television
The entertainment industry is America's #1 export. Our movies, television, and other media influence culture on a global basis, so Hollywood is doing something right. Learn the techniques the best Hollywood producers use in creating successful programs, and how those principles can impact the projects you create.
The 15 Greatest Mistakes Christians Make in Entertainment
Every year, thousands of Christians attempt success in the entertainment industry, yet few succeed. But if we're going to make an impact in the mainstream culture, we have to know how to move into the world of entertainment with authority, confidence, and leadership. Phil Cooke uncovers the pot holes and helps you discover the path to greater success and accomplishment.
The Art of Pitching: How to Make Your Dream Their Dream
If your "dream project" is ever going to get made, chances are, you're going to have to "pitch it" to a producer, network, station or studio. In a pitching session, you only have about 10 minutes to make a positive impression and convince them that your project is something they absolutely must do! Effective pitching is absolutely necessary for every successful producer or television executive. Don't miss this opportunity to dramatically improve your chances of success.
Package 4 - Marketing Essentials for Christian Media Producers
The Explosive Power of Spots: Using Commercials Effectively
If advertisers are willing to spend millions on a single :30 TV commercial, then you need to understand the power of this short television format. Whether you want to create an image, sell a product, or broadcast a message, commercials can be inexpensive, flexible, and powerful. Learn the secrets of the great commercial producers and master the art of spots!
Direct Response: Getting the Audience to Act Now!
Most churches and ministries use "direct response" advertising to sell products, fundraise for projects, and fund programming. This lesson looks at full length infomercials, as well as short, direct response spots to discover the principles of getting the audience to "act now!"
Program Structure for Maximum Impact: The Essential Elements of a Successful Program
Successful writers understand the power of "structure" in the creation of novels, screenplays, and other creative projects. But most producers don't understand that the structure of a program is a critical element of it's success. Learn how to build the segments of a successful program, and why it works.
The 10 Commandments of Television
Learn the 10 most important principles of creating successful television programming. These "commandments" are the result of more than 25 years working in Christian media, and will help expose your programming weak points and teach you how to fix them!
